Pure alludes to the idea that running can be seen as a the purist sport, it needs nothing to get into, no padding or ball. It focuses on the body, heart and mindset. Pure aims to simplify running while educating and informing new and experienced runners all the same. The goal is to get you to start running and never stop.
Active Canadians always looking for a challenge and wanting to push pass their limits to achieve a goal in mind. They’re open to new ideas and concepts when it comes to the running lifestyle. Interested in learning about what’s new and old in the running world and gaining experiences that strengthen their health and lifestyle.